How did you get into the industry?
I was visiting a friend at his smoke shop and saw some CBD products. At the time, I was not aware of any of the benefits but he told me amazing things about them. That evening, I spent all night reading about the benefits of hemp oil, CBD and other cannabinoids. The very next day I visited a store that focused solely on CBD and ran into a long-time family friend. She told me her story about how CBD has helped her through having cancer multiple times and that’s when I decided to open my first CBD store. Within a few months, I realized there was no CBD brand that provided me with what I wanted in my products, so I created them myself and Sacred Leaf was born.
What’s New in the Business or in the Franchise Model?
We are excited to bring a more streamlined product selection as well as a structured business model that will help every store owner succeed.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Individual state laws, banking laws, and real estate. Unfortunately, big money is not on board with CBD yet.
What is your Goal for the Business Moving Forward?
We want to expand to the market with people who are currently not aware of CBD. We would also like to help grow the education for Hemp, CBD and all natural product options.
Talk to us About Training and Support, How Do You Deliver?
We have a week long introductory training covering everything you and your staff will need to know to run the day to day of the store. We also provide a marketing training to help you promote your business the right way and provide continued training when new products arrive as well as videos and online video meetings.
Your most difficult moment at the Franchise Business?
Being shut down by VISA and Mastercard and also having our Facebook business pages shut down.
How is your Franchise Model Structured?
• Training and Support Model: In person training for a week, training on site at time of opening, continued video training, as well as follow up on site meetings quarterly
• Day in the Life of a Franchisee: Helping customers decide product selection with TONS of education to back the product.
What does Your Franchisee Do in the Business Every Day?
Open and close register, check inventory levels, and assist customers.
Who is the Ideal Franchise Candidate?
A business-minded individual that has experience in the retail market and is comfortable speaking to customers about sensitive topics like ailments and medication.
What Goals Do You Have for the Franchise Model in the Future?
Make Sacred Leaf a name brand that many recognize. I would love to expand overseas as there is a huge demand for CBD in other countries.
For more information on Trevor Burdett, Sacred Leaf and the franchise offering, visit the corporate site: www.sacredleaf.com.