How did you get into the industry?
I have been in various leadership positions within the food industry for the past 10 years. I knew that we could be a strong player pizza segment and do it better than anyone else based on my experience in this space.
What’s New in the Business or in the Franchise Model?
We have taken America’s favorite food, pizza, and added menu options that include Indian flavor influences. Our model is based off of our 25 corporate locations, so we have a solid grasp of operations moving forward into the franchise model.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
There are ample opportunities for growth within the U.S. and beyond! We have so many locations already and have seen tremendous success. Communities readily accept the sports bar/pizza concept, so I have no doubt that this model will continue to take root in whatever location we are in.
The challenges within pizza are always the competition. You have to stay a step ahead of everyone else and maintain an edge within your menu, which is exactly what we’ve done here at Chicago’s Pizza with a Twist. The name invokes a wonderful curiosity from the very beginning. We have strong branding and an excellent concept that is applicable anywhere. Our biggest challenge is our biggest asset: the competition keeps us strong, always inventing and making things better.
What is your Goal for the Business Moving Forward?
My goal is to continue to grow through our franchise model. We have an excellent vetting process, so we are seeing quality buyers inquire about the opportunity. We will grow with our high-caliber franchise owners.
Talk to us About Training and Support, How Do You Deliver?
We have classroom instruction that covers every aspect of this business and keep the lines of communication open to ensure accuracy and that the franchisee understands everything. Virtual, phone, written communication, and in-person.
Your most difficult moment at the Franchise Business?
Finding that first franchise buyer is an exciting moment, and it is difficult to go through the process of finding the right person that will represent this business well. We have an excellent leadership team and franchise consultant team behind us, so we are finding the process to be easier and easier as we move forward.
How is your Franchise Model Structured?
A. Training and Support Model?
We have a comprehensive training program for our franchisees, free of charge for up to 2 people. The first phase is here at headquarters in Sacramento. Following that, we have a second phase at a franchisee’s location. Our support model provides ongoing support within operational and marketing areas, and also includes field visits.
B. What is the Fee Structure? We begin with a non-refundable $30,000 franchise fee. After opening, we require our franchisees to purchase $2,500 to $5,000 of inventory from us.Our royalties, 4.5 % of gross sales, are collected on a weekly schedule as is the marketing fund contribution of 1% of gross sales.
C. Territory Definition? 30,000 to 50,000 population base
D. Day in the life of a Franchisee? This will vary.
What does Your Franchisee Do in the Business Every Day?
Ensures replication of this very successful business model we have built in just five short years. This person must be attentive to details, great with face-to-face interaction, good at building relationships, and a natural leader to keep their franchise running well.
Who is the Ideal Franchise Candidate?
See above. Also, strong marketing and sales skills, driven, passionate about growing the business.
Success Stories and Failures with Franchisees?
We have seen tremendous success because we took the time to build this right from the very beginning.
What Goals Do you Have for the Franchise Model in the Future?
We want to be in every state within the nation. For more information on the Chicago’s Pizza with a Twist Franchise, visit the franchise site: