How did you get into the franchise industry?
Back in 2011, I was a Personal Banker for JPMorgan Chase, and at the time, FMS was a fast-growing company showing no signs of slowing down. It became very apparent that my brother, Chris Conner, had created a great concept that was resonating well with business owners seeking franchise development and sales representation. I showed interest in wanting to become a part, and I asked if I could join the FMS team at a franchise trade show. I loved it, and I very quickly expressed my desire to become a part of the organization. My brother gave me a lot of homework to learn the ways of franchising and when it makes sense for a business to consider doing so. Eventually, in 2015, I relocated to Atlanta, GA to work in our Corporate Office and become completely absorbed in the environment of franchise consulting. Nine years later, I consider this transition to be the best career decision I ever made!
What is your specific role and your responsibilities within the company?
I develop and produce the Franchise Operations Manual – a set of documents and tools that are provided to franchisees for teaching them how to properly launch and operate a franchise business model. I work closely with our clients to document the systems and processes they use to operate their business. By properly replicating the operational components of a business, the franchising effort is conducted in a way that is best positioned for success for everybody.
What is your favorite part about what you do?
My favorite part is the relationship building with our clients. I really enjoy learning their story and history and how they got involved in the industry they are in. It is this camaraderie that helps create the feeling of “community” in a franchise network – something that attracts others into wanting to become a part of it as well.
Do you see opportunities or challenges for this industry in the future?
I see a lot of opportunities – many people want to run their own business! However, many feel the responsibility of doing so is a bit challenging to do on their own. Buying a franchise is a great way to calm the fears, and business owners will always appreciate having emotionally dedicated and motivated people to help them grow their brand.
Tell us about what of your favorite moments/success stories in your current role.
My favorite moments would have to be where we as a team are exhibiting at a tradeshow. Together, we represent the notion of expanding businesses, creating jobs, and finding good and passionate people to help do so. It really is inspiring to see FMS’ approach to franchising ‘click’.
What was your most difficult moment in your current role?
My difficulties tend to stem from setting a bar for perfectionism so high that it’s tough to sleep at night! I realize that may sound like I am full of myself, but really, it is more so the fact that business owners are trusting us to help them achieve their goals and become bigger and better brands in their industry. I do not want anyone to fail at doing this (that goes for me, as well), and it’s hard work to build a high-quality franchise model and properly sell it to the right type of buyer. But at the end of the day, it is extremely rewarding when the process works as it should. And that is why I look forward to each new day in the franchising world.
How do you motivate others?
By reminding people that building a business is one of the most honorable things one can do in this life. You are providing genuine well-being for others, be it team members that now have a job, or customers that get to enjoy your product or service. People are counting on you as a business owner or franchisee!
Anything else you would like to share about yourself?
I look forward to seeing the next trend that will set the franchise marketplace on fire!
For more information on Tim Conner or Franchise Marketing Systems, visit the FMS Site: www.FMSFranchise.com