How did you get into the industry?

I created a similar in house business within a box for a medical services provider company in a completely different field. The Franchise idea was better for conversions, while the other program was to build from the ground up. In our Anodyne model we can do both, which is why we decided to expand into Franchising.

What’s New in the Business or in the Franchise Model?

Procedures and techniques are always evolving in Pain Management, our network is extremely broad, a new type of procedure we are implementing is Shock Wave Therapy which is delivered via a sonic pulsing wave of energy, the therapy stimulates both blood flow and the body’s regenerative healing process by causing minimal inflammation which signals the need for healing in the area treated.

Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?

Peer group competition in the non opioid area of providers.

What is your Goal for the Business Moving Forward?

To create a Fair Market Value Exchange of Services for the royalty and value added exit value so that Clinic Owners have significant exit value and a plan to create real wealth for themselves as part of an overall strategy tied to becoming a Franchisee. Additionally, I personally believe the operational synergy of having Anodyne the Franchise as an advocate will strip away a lot of excessive brokering of ideas and services that is pretty common in the medical field.

Talk to us About Training and Support, How Do You Deliver?

We use a combination of best practices in outsourcing things like billing, revenue cycle management, HR, overall legal compliance and a direct staff of support personnel, the net effect is to save on operating costs while delivering better services and allowing for a higher focus on clinical operations.

Your most difficult moment at the Franchise Business?

Picking the right services providers amongst a larger array of great options and peple that want to be a part of Anodyne.

How is your Franchise Model Structured?

$50,000 upfront Franchise Fee, 10% royalty on Gross Collections, and certain Value Added Rebates, a package of Franchising VARs that are both sometimes mandatory, and sometimes optional, all net a best price to the Franchisee, regardless of Anodyne’s rebate from the provider.

What does Your Franchisee Do in the Business Every Day?

Physical Medicine, Traditional Medicine, Functional Medicine and Regenerative Medicine.

Who is the Ideal Franchise Candidate?

For conversion clinics, either a fully medically integrated clinic or a Physical Medicine Clinic looking to expand beyond Chiropractic and Acupuncture procedures. The right medical provider converting or building a new location must have a clean record, meaning no insurance billing disputes, Malpractice suites that are unresolved, a history of many Malpractice suits, etc.

A non-medical provider should be interested in treating patients without drugs and in a way the repairs the body over time holistically, thereby avoiding surgery. Owning a clinic involves various levels of daily involvement and monthly oversight to hit goals, etc. It is very important that right owner will be actively involves but not intrusive, allowing the in place operating model and systems that it runs on be taken advantage of.

What Goals Do you Have for the Franchise Model in the Future?

Per our one location, we have one several industry awards through the years.

In the most recent of times, we win the Cooper Medallion trip every year for top dealers and the Treadmaxx tire dealer awards trip.

In the past, we have won several best of the best awards from CFNA auto pass financing to Modern tire dealer awards.

What Goals Do you Have for the Franchise Model in the Future?

300 Units in 3 years. Top line systems sales of $500,000,000, 40% Cash Services, 60% Insurance Based.