How did you get into the industry?
The Juicy Crab story starts with my family and my grandfather. Grandfather Chen was a sailor who traveled the world learning many different styles and ways of cooking seafood. Using his travels and cuisine knowledge as a launching point and combining it with the family’s love for New Orleans flavors, The Juicy Crab was born.
What’s New in the Business or in the Franchise Model?
The franchise model places our dialed-in business model into the hands of our franchisees. We have a strong training and support system in place as well.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Our founding team worked our way up through the restaurant scene. We see this as an amazing opportunity for others with a passion for the industry to gain strong footing with our brand. We already have 28 operating locations in the Southeast before we ever officially started franchising. We will have an additional 5 locations opened by the end of December this year and another 12 to 14 locations set to open in 2021! Through our franchise opportunity, we have no doubt that The Juicy Crab will grow quickly!
What are your unique selling points when it comes to training and support?
We give our franchisees an exclusive territory, ongoing operational support, marketing guidance, and dual-phase training. We have a strong social media presence, complete with celebrity endorsements. We will pass all of our knowledge and the delicious recipes that have gotten us this far to our franchisees.
Your most difficult moment at the Franchise Business?
So far, we have had great positive success.
Define the Juicy Crab Franchise Model:
A. Training and Support Model?
We will provide ongoing training and support in many areas, including unit operations, maintenance, customer-service techniques, product ordering, pricing guidelines, and administrative procedures. Our social media techniques are incredible and our branding is spot-on.
B. What is the Fee Structure?
Franchise Fee: $50,000
Estimated Initial Investment Range: $613,500 to $1,106,500 (includes franchise fee)
Royalty Fee: 6% of Gross Sales
C. Territory Definition? A 50,000 population base
What does Your Franchisee Do in the Business Every Day?
This person will be very hands-on in the day to day of the business. We want an owner-operator who will be involved with the details and represent The Juicy Crab locally.
Who is the Ideal Franchise Candidate?
Ideally we want a person who has strong customer service skills. Interacting with the customers and managing the staff are a huge part of this, so people skills are a must. We want someone who has integrity and strong character, a person willing to take direction from our leadership team, and someone who will well represent The Juicy Crab brand as we set out to go national.
Success Stories with Franchisees?
Under our current model, we’ve had tons of success. Again, several celebrity endorsements, strong positive reviews across most social platforms, and an excellent reputation. This has all been very positive.
What Goals Do You Have for the Franchise Model in the Future?
We want to grow well beyond our current 28 locations. We hope to be synonymous with delicious seafood nationwide. We want to be a well-known, international brand. Our goal is to have 500 stores within the next 10 years!
For more information on the Juicy Crab Franchise System, visit the franchise site here: https://www.thejuicycrab.com/franchising/