How did you get into the industry?
The concept was created initially out of need and a realization that there was a sincere demand for an urban, friendly and convenient place that people could come to for food, groceries, and fun. I spent time in New York City and realized that other markets needed what New York was so fortunate to have in virtually every part of the city: the neighborhood deli. These were places where people shopped, congregated, developed relationships with one another and ate. With this model in mind, I founded the first Savi Provisions location in Atlanta, Georgia in 2009.
What’s New in the Business or in the Franchise Model?
We have taken the culture’s demand for high-end, gourmet, organic foods and combined it with the need for convenience. Our franchise model is based off of our existing locations, so we have a solid grasp of operations moving forward into the franchise model. We will offer 3 different variants of Savi Provisions: Food Service, Food Service + Retail, and Food Service + Retail + Liquor.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Oftentimes we get compared to Whole Foods or Trader Joe’s but we are something entirely different. We have significantly increased our focus on chef-driven, fresh-made meals. In addition to our gourmet offerings, the focused human touch and our push to add more locally grown and produced foods will help distinguish our groceries from a Whole Foods/Amazon combo or another convenient grocer. I have no doubt that the demand for on-point customer service and professional guidance within our store gives every customer an experience, ultimately providing so much more than just a quick purchase.
There are plenty of opportunities for growth within the U.S. and beyond! The challenges within organic foods are consistency and quality control, which we intend to keep a close watch on through our extensive field support team.
What is your Goal for the Business Moving Forward?
We want to be the neighborhood destination within major cosmopolitan areas across the nation. Continued expansion through franchising.
There are plenty of opportunities for growth within the U.S. and beyond! The challenges within organic foods are consistency and quality control, which we intend to keep a close watch on through our extensive field support team.
Talk to us About Training and Support, How Do You Deliver?
We offer extensive instruction as part of our onboarding process. Part of the program includes in-person, on-the-job training within our existing locations. Refresher courses are offered annually to our franchisees as well as up to two other team members. Our field consultants and our support team are available to ensure constant communication and consistent updates.
Your most difficult moment at the Franchise Business?
This concept has resonated with franchise buyers. We are seeing expansion happen quickly through the franchise model. The most difficult part was selling the first unit, but after that, we have seen great numbers.
Define your Franchise Model:
A. Training and Support Model?
We kickstart this process with an extremely detailed training program. Marketing plans, operational guidance, a detailed Ops Manual, phone conversations, and so much more have gone into our strategic franchisee support model. We will continue to revise our model based on feedback and needs.
B. What is the Fee Structure?
These vary by model. Model A’s franchise fee is $75,000, Model B is $55,000, and Model C is $35,000. Royalties are 5% on gross sales.
C. Territory Definition? 40,000 population base
D. Day in the life of a Franchisee? Depending on the franchise model, this will vary.
What does Your Franchisee Do in the Business Every Day?
They will oversee operations of their store. At first, a franchisee could be one of the main employees, in store each day as the brand builds and gains traction within their territory. Savi Provisions can successfully operate with minimal staff. A franchisee must be attentive to details, great with face-to-face interaction, good at building relationships, and a natural leader to keep their franchise running well.
Who is the Ideal Franchise Candidate?
We want strong marketing and sales skills, a basic knowledge of the organic food market, driven business know-how, and natural leadership skills. Franchise candidates should be great with people, outgoing, and motivated to learn. This is a person who will help grow Savi Provisions nationally here from our beginning stages.
Success Stories and Failures with Franchisees?
We have seen tremendous success with our current franchisees. We are constantly innovating new ways to connect with the community and form strategic partnerships with other businesses, such as the Jittery Joe’s coffee counter and drive thru in our Buckhead location. Our franchisees bring fresh perspective and new ideas, so this has been a very successful step.
What Goals Do You Have for the Franchise Model in the Future?
We are a proud participant in the green and sustainable foods movement, as well as supporting local businesses. Through this franchise model, we hope to continue to enhance local economies and influence buying decisions towards healthy, organic foods that pour back into the community. Ultimately, we hope to be a designated space for gourmet foods and excellent customer service in every major city throughout the nation.
For more information on the Savi Provisions Franchise, visit the corporate site: http://saviprovisionsfranchise.com/