How did you get into the industry?
My significant other at the time, showed me a YouTube video of foreigners jumping on a trampoline for exercise and it piqued my interest. I did my research and saw they where doing classes in New York. Within months, I booked a flight and took the class. I was immediately hooked and could not wait to explore the options of opening my own studio in Atlanta.
What’s New in the Business or in the Franchise Model?
Due to recent events, we are starting to make our classes mobile to neighborhoods, schools, and other small box gyms. We also are launching an online program where clients can purchase trampolines and subscribe to our monthly streaming workouts.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
The sky is the limit from here on out. With the new addition to our franchise model that means less overhead expenses and more profit to be made. As for challenges, I would say competition of other places mimicking our brand and style as well as mobile kid birthday parties.
What is your Goal for the Business Moving Forward?
My goal is to have BodyJump Fitness be the next big specialty gym. The benefits of rebound training is such a huge asset to our brand. We would love to eventually award scholarships to college students who major in health and fitness.
Talk to us About Training and Support, How Do You Deliver?
Training can be a 2-3 day time period. Within those days, we can go over moves, playlist, and how to structure the class. We will brush up on training every year and can offer support to all franchisees whenever they feel they need it during business hours. Delivery can be online or in person.
Your most difficult moment at the business?
The most difficult moment was when we had to introduce rebounding as a new fitness trend. Trying something new instilled fear in many people but once they tried a class we had a 90% turn around rate.
Define your franchise Model?
A. Training and Support Model?
a. Exclusive Territory: Our aim is to be a national brand name! Your territory will include a population center of 100,000 to 200,000 people.
b. Comprehensive Training: Sales training, administrative procedures, and operational methods; it’s all right here in our easy-to-understand training program.
c. Operational Support: Plug right in and get going! We have you covered with ongoing operational support whenever you need it.
d. Marketing Guidance: Strong branding and marketing expertise will give your business a strong boost from the very start and for years to come!
e. Ongoing Field Support: Gain your very own personal field consultant there for questions, concerns, and anything you need.
What is the Fee Structure?
- Franchise Fee: $30,000
- Estimated Minimum Initial Investment: $116,450 (includes franchise fee)
- Royalty Fee: 6% of Gross Sales
What does your franchisee do in the business every day?
Whatever they’re strong at. If you are good at training, stick to that. Being there majority of the time so clients can see how involved you are and focus on upcoming sales and close membership to clients.
Who is the ideal franchise candidate?
Anyone with a background in sales and/or fitness with a passion for helping others through fitness.
What goals do you have for the franchise model in the future?
I would like to make our studio more animated with advanced technology, such as background screen with motion sensors on instructors and a replica of them on the screen in led lights in front of the class, nationwide huge jumping parties, and breaking the stereotype of what fit means by hiring all size trainers.
For more information on the franchise, visit our website at www.bodyjumpfit.com