How did you get into the industry?
As a serial entrepreneur, I’ve been a part of several award-winning concepts throughout the years. I attended GA Tech for computer science yet didn’t find a passion for programming so I started bartending to pay the bills and loved exceeding guests’ expectations. I actually became ranked 7th in the World as a Flair Bartender in the 90s. In 2002, I co-founded an award-winning place called East Andrew’s Cafe and Bar. Since then, I have co-founded over ten establishments/brands, all of which have been successful.
What’s New in the Business or in the Franchise Model?
Our detail-oriented approach is a major differentiator for us; this is a full proof prohibition experience. Visitors must dial a secret code on the keys of a fully restored London red phone booth entryway. Craft cocktails, Neapolitan pizza, high end bourbons, Japanese whiskey and several details add to our 1920s ambiance. We have tons of breathtaking visuals like our walk-in cigar humidor, honey onyx bar, and exotic speakeasy theme. Everything we do and sell is first-class.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Within the current circumstances surrounding the unprecedented COVID-19, we had to make several adjustments and this has been both an opportunity and a challenge. High standards of cleanliness were already on our radar but we’ve shifted into high gear. For example, our new Needlepoint Bipolar Ionization system purifies our air by eliminating airborne particulates, odors and pathogens and also attacks viruses, mold spores and bacteria. This revolutionary air filtration technology is currently used in many hospitals like Boston Children’s Hospital, the Mayo Clinic and Houston Memorial Hospital Baylor UMC, as well as, major universities like Clemson University and Harvard University and government facilities – including The White House. Additionally, a hospital-grade, EPA-registered disinfectant nanotechnology called MonoFoil is now being used in our establishment, which continues to disinfect the surface for up to 90 days.
What is your Goal for the Business Moving Forward?
We’ve been featured in several publications, including Cigar Aficionado, Cigar Snob, and Whisky Advocate, as well as received several awards such as Best Cocktails and Best Bartender in Atlanta. Our goal is to continue to be top-tier and continually be recognized for this incredible concept and this exceptionally unique ambiance we’ve designed.
Talk to us About Training and Support, How Do You Deliver?
Our franchise partners are supported from the very beginning with in-depth, hands-on training. We continually support them operationally, within marketing, and other areas that pertain to the successful operation of their location.
Your most difficult moment at the Franchise Business?
Navigating the waters of the COVID-19 has been difficult. This temporarily halted our momentum, but definitely presented an opportunity to rise above the circumstance and open our doors again to an eager customer base who are ready to relax!
How is your Franchise Model Structured?
- Training and Support Model?
- Operational & Marketing Guidance
- Ongoing Field Support
- Exclusive Territory
- Dual-Phase Training Program + Refresher Courses
- What is the Fee Structure?
- Royalty: 8%
- Local Advertising Fee: 2% of Gross Sales
- Franchise Fee: $50,000
- Territory Definition?
- 100,000 people
What does Your Franchisee Do in the Business Every Day?
Manage staff, ensure accuracy of franchise requirements, represent the brand to in-person clients and to media sources, etc.
Who is the Ideal Franchise Candidate?
- Excellent Business Management Abilities
- Exudes Integrity and Great Work Ethics
- Courteous, Professional, Outgoing
- Grasps the Red Phone Booth Culture
- Strong Sales and Customer Service Skills
- Meets Financial Requirements
Success Stories and Failures with Franchisees?
Our corporate locations have both been well-received. As our awards and featurettes attest to, the Red Phone Booth concept boasts a uniqueness that begs to be talked about. It’s sexy, mysterious, and high-class. We have no doubt that our franchises will see the same sort of success.
What Goals Do You Have for the Franchise Model in the Future?
We want to continue to grow and for this to be our brand we can expand nationally through. Learn more at www.roaringfranchises.com.