How did you get into the industry?
My journey has always been one of wanting to make a difference for older adults and members of our community. I first began working as PSW in a Long-Term Care facility in 1997. In 1999 I was engaged in a pilot project to assist a Construction Company in our community to develop and launch a Private Retirement Home in our city. Once the project was over, I was appointed as the Director of Care. I noticed that family members and older adults were in need of many services that could assist them during different stages of their life. I researched and developed a business plan that would offer services that I identified that would enrich and assist families and older adults with transition, transportation, planning ahead, move management, coordination of services (medical and non-medical) estate and content sales.
What’s New in the Business or in the Franchise Model?
I am always engaging with community partners and organizations to identify potential needs and services for our older adults with the hope to develop other revenue lines for the Franchise or expand the one’s we have via partnerships.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Opportunities are created by networking and building partnerships with other organizations, businesses, and agencies in communities. Presentations and education delivered to community groups and partners create opportunities for further growth for Franchisees. Potential Challenge for Franchise/ Quick growth.
What is your Goal for the Business Moving Forward?
My goal is to see ensure that all Franchisees are successful with their Franchise. In doing so we, the Franchisors and Franchisees will be unified in providing excellent service to all of our clients throughout Canada and the US.
Talk to us About Training and Support, How Do You Deliver?
Training will be provided by Head Office in Sudbury, ON. The training will allow for the Franchisors to educate and inform our Franchisees about the Franchise Model and how it came to be. Franchisees will learn all the steps about every revenue line in the Franchise.
We understand that learning about the Franchise is the most important component of being successful as a Franchisee. We will accommodate all four learning styles. Visual, auditory, reading and writing and kinesthetic.
Support for the Franchise will begin with the training component from Head Office. A Field Support Consultant that will be available throughout business hours to assist and provide guidance and consultation to the Franchisee when required. Franchisees will be provided with an Operational Manual that will have a detailed outline of all our revenue lines, Brands Manual for two revenue lines and a marketing plan that will set-up the Franchisee for success.
Your most difficult moment at the Franchise Business?
None at this time.
How is your Franchise Model Structured?
A. Training and Support Model?
We provide the following areas of support:
Operational Support – You aren’t just buying a name; you are buying proven operational practices that have grown our business! We provide ongoing training and support in many areas critical to the success of your business, including unit operations and maintenance, product ordering, new event development and maintenance, suggested pricing guidelines and administrative procedures.
Marketing Support – Exclusive to your territory, Goshenite Senior Services will coordinate development of advertising materials and strategies just for you! It will also supply its franchisees with consumer marketing plans and materials for use at the local or regional level.
Purchasing Perks – We need to mention that on top of an already affordable and highly profitable franchise, we will also negotiate quantity discounts on behalf of all of our franchisees, meaning more savings for you! This will include elements such as the hatchets, targets, equipment, marketing materials and other needed items for operating a Goshenite Senior Services location.
Other Areas of Support – Goshenite Senior Services will provide ongoing oversight of financial, legal, and accounting for its franchisees. Additionally, we strive to discover and research methods and techniques that will enhance profitability.
Training – We know how to set our franchisees up for success, with detailed training programs and extensive support throughout your journey. It begins with one to two weeks of training at the infamous Goshenite Senior Services headquarters, followed up with an additional training segment at your location. All training is paid for by us!
B. What is the Fee Structure?
Franchise Fee $30,000
Royalty Fee 6%
Total Average Initial Investment $134,471 (includes the training, franchise fees and all other expenses) with a low-end average of $94,442
TOTAL BEFORE FRANCHISE COSTS $94,442 – $174,500
AVERAGE TOTAL: $134,471
C. Territory Definition?
An exclusive franchise territory is generally considered a major selling point. Goshenite Senior Services will be offering exclusive territories to their franchisees as one of the key benefits to early adopters.
Exclusive territories can offer a competitive advantage in the franchise sales and marketing environment. As a result, the Goshenite Senior Services franchise system will be granting its franchisees an exclusive territory. The territory will include a defined area and will be documented as a 50-100,000 population center or a 5-mileradius from the location, whichever is less.
Territories will be mapped based on the individual market circumstances for each unit sold. We will map out an area based on market research and the most recent available census data to come to territory modeling conclusions.
D. Day in the life of a Franchisee?
The day in the life of a franchisee will vary and depend on the role taken by the franchisee.
An owner-operator will be more hands on and will be involved in all required activities, including: board cutting, target drawing, attendee & lane management, front desk customer service, maintenance.
An absentee owner will be more involved in reviewing the business and accounting. This includes reviewing deposits and facility traffic in Square, reviewing financials in Sage, meeting with the General Manager &/or facility Manager, reviewing monthly financial numbers with franchisors.
What does Your Franchisee Do in the Business Every Day?
Owning my own business is the most intense thing I’ve ever done in my life it has also been the most exhilarating. You breath it, you live it, you go to bed, you dream it, you wake up the next day and start all over again. Having a dream to grow the business and franchise within the fifth year was intense. I am driven and set out goals and aspirations that I attained. It is a personal experience and extension of my life mission and passion to serve others.
My day starts at about 6:00 am with a daily ritual of quit time, prayer and then review of my calendar. Email correspondence to incoming mail is then completed to ensure prompt returns to potential clients and business.
By 8:30 am I am now return calls. The day then begins with attending appointments, doing assessments, networking with other businesses or organization to develop relationships to grow the business and market our services. Here are some of the day to day business activities:
- Provide support to clients and families
- Maintaining good communication with your team
- Provide solutions to clients and families
- Build relationships with potential partners and organizations
- Develop networks within your community
- Attend networking events
- Create and develop marketing strategies
- Administrative duties
Who is the Ideal Franchise Candidate?
- An Entrepreneur
- A Sales Executive
- Team Leader or Manager
- Marketing Expert
- Small Business Owner
- Social Worker
- Health Care Professional.
Skill Set could include the following:
- A motivated, self-starter.
- Totally focused and 100% committed to the business
- A people person and has a passion to help others
- Communicative – they reach out and ask for advice
- Understands and executes marketing
- Follows the system
- Have family and friends that support their business
What Goals Do you Have for the Franchise Model in the Future?
- Grow the Brand in Canada and US
- Provide excellent support for Franchisees to ensure their success and success of the brand.
- Create a Corporate Marketing brand across Canada and US
For more information on the Goshenite Franchise System, visit here: