How did you get into the industry?
My first job was in the restaurant business. More specifically, I was flipping burgers at a fast food restaurant. Over the next several years, I realized I had a talent in managing people and managing food. I had a natural inclination for the restaurant industry and really fell in love with the business.
What’s New in the Business or in the Franchise Model?
We’ve created a unique concept that has at first existed in office parks, specifically attracting the “lunch break” crowd. As we expand through franchising, we are seeking to move into the mainstream as one of the go-to fast casual spots for people to grab a vibrant burger or delicious wrap, quickly. We’ve made some amazing strides in delivery and take-out efficiencies.
Where do you see opportunities or challenges for the franchise moving forward?
Unfortunately, with the pandemic, many restaurants have permanently closed. That can be looked at as a challenge as well as an opportunity. Right now is the time to find the right restaurant space for a Knickerbockers Deli, as former existing restaurants will be available for lease. This can also provide for better lease terms and conditions for new restaurant openings.
What is your goal for the business moving forward?
I would like to grow into other markets, beginning in Utah. I want to replicate nationally as we can. The most immediate goal is to find new franchisees that will well represent the Knickerbockers Deli brand in their own territory.
What are your unique points in training and support?
Our support model is exceptional. We are all about our franchisees’ success. Support includes unit operations, maintenance, customer-service techniques, product order, pricing guidelines, and administrative procedures.
Your most difficult moment at the business?
With the events of the past year, I think most restaurant owners will cite this moment in time as the most difficult. With more people working from home in 2020 and considering our locations are located in business parks, it has been challenging to find new customers that are not located in the business park. But, things are trending in the right direction, and we are confident we will remain a viable quick casual restaurant.
Define your Franchise Model?
A. Training and Support Model?
Training is 2 weeks and includes hands on training at our location first then our franchisee’s new location. We want to ensure our franchise partners are completely set up for success! We provide ongoing support for our franchisees — they are never alone and will always have our support team just a phone call away!
B. What is the Fee Structure?
Franchise Fee: $35,000
C. Territory Definition?
50,000-100,000 Population Base
What does your franchisee do in the business every day?
The franchisee will oversee the operations of the restaurant. Depending on this person’s management style, they may be very hands on, or they may be more of a “cheerleader.” This person should plan on doing some cooking, some cleaning, taking customers’ orders, answering phone calls and pretty much anything your employees do. They will also be placing orders for products, solving problems, talking to customers consistently, and being a mentor for your employees.
Who is the ideal franchise candidate?
The ideal candidate is a good manager of people and has had a fair amount of experience in managing a restaurant. This person needs to understand the numbers side of running a restaurant; it’s important to know how to understand a P&L statement and ways they can impact numbers that aren’t favorable.
What goals do you have for the franchise model in the future?
Our goal is to go beyond our current market and branch out into new spaces. We’ve continued to adapt to the new climate that COVID has presented. I am extremely confident in Knickerbockers Deli’s menu and support model to carry us to new states throughout the nation.
For more information on the franchise, visit the site https://knickerbockersdelifranchise.com.