1. How did you get into the industry?

I got into the industry after researching solutions for my spouse and grandparents who had joint pains and were not fans of running. This was when I discovered the health benefits of infrared heat therapy and how it is truly the universal wellness tool for all people. 

2. What’s new in the business or in the franchise model?

Infrared heat therapy is a holistic health approach proven to detoxification one’s body of heavy metals. 

It enhances metabolic functions, aids in muscle recovery & pain relief, and is an immune system boost.

It is also a natural skin purifier and a great tool to assist in weight loss. We pair this technology with our premier studio known as SW3AT which features private suites with various amenities for the perfect wellness session. 

3. Where do you see opportunities or challenges for the franchise/business moving forward? 

With a growing market for healthier lifestyles and 4 trillion-dollar industries, I believe that there are great opportunities for heat infrared therapy as a wellness tool. As long as we continue to educate consumers on the benefits of this holistic heat therapy, we will be able to grow together. 

4. What is your goal for the business moving forward? 

My goal for the business is to continue to stay committed to the companies’ values and standards. We would like to grow quickly but not by compromising the very things that have made us a leader in the industry. Great customer service, a clean facility, and community engagement will ensure any franchisees success and we want to ensure those standards are maintained moving forward. 

5. Talk to us about training and support and how do you deliver. 

Full Training Program: An extensive dual-phase initial training program will help you get started with all the knowledge you need to run a SW3AT Sauna Studio.

Operational Support: We will provide ongoing training and support in many areas, including unit operations, maintenance, customer-service techniques, product ordering, pricing guidelines, and administrative procedures.

Marketing Support: We will coordinate the development of advertising materials and strategies, consumer marketing plans, and materials.

Ongoing Business Development Support: We will provide our continued research methods and techniques to enhance unit-level profitability.

6. Your most difficult moment at the business? 

Our recent difficult moment, like most businesses, would be the COVID-19 pandemic. We had to increase our sanitary procedures and find creative ways to continue bringing in revenue. We were able to do this by developing a full e-commerce store where we sell SW3AT performance apparel. We also redesigned our locations to have a retail space to shop in upon arrival.  This pivot has taught us that the market can change at any moment, so we need to continue to be resilient, adjust quickly and continue to have a collaborative and creative environment inhouse. 

7. What does your franchisee do in the business every day? 

Work with team members, interact with customers, and manage the daily tasks of running an infrared sauna studio.

Being in the studio will bring them so much joy because nothing is better than seeing a client after a session and having them tell you, “wow I feel so much better, I feel so relaxed, my body doesn’t feel tense anymore” Those are the comments that keep you motivated and proud to own a business in this space. Literally changing and improving lives in a healthy way. 

8. Who is the ideal franchise candidate? 

We are seeking franchisees who have the following qualities to join our team:

  • Incredible Work Ethic, Discipline, and Integrity
  • Strong Client Service Skills
  • Meet Financial Requirements
  • Leadership Mentality
  • Passion for the Health and Wellness Industry

9. What goals do you have for the franchise model in the future?

Our goal is to share the knowledge of how beneficial heat infrared therapy is for everyone and grow nationwide. Philanthropic efforts are integral to our company values so we hope to continue to do more good through our businesses growth. 

For more information on the franchise, visit our website at www.sw3at.com