How did you get into the industry?
Farmer’s First. Franny and Jeff Tacy had a vision of a “seed to shelf” business model that would allow full control of the supply chain, retail experience, and customer relationships. They implemented systems and procedures that laid the foundation for the business that exist today. Passion for cannabis and its endless applications became the bedrock of our soul purpose which is to provide “healing without the high.”
What’s New in the Business or in the Franchise Model?
As a vertically integrated company, Franny’s Farmacy offers high quality, locally sourced products that we develop in house from “seed to shelf.” We have a continually growing product line that offers baby products, cosmetics, and pet products, just to name a few.
Where do you See Opportunities or Challenges for the Franchise/Business Moving Forward?
Opportunities – our brand strength is applicable in any market nationwide and we plan to eventually tap the international marketplace as well.
Challenges – Regulatory environment, low quality product on market makes people think all CBD is snake oil, banking
What is your Goal for the Business Moving Forward?
As a franchise business we plan to expand to all 50 states. The Franny’s brand has proven strength in multiple markets from Georgia to Connecticut. The brand is appealing in any and all markets nationwide.
Talk to us About Training and Support, How Do You Deliver?
Franny’s is a “Turn-Key” franchise experience. The franchisee is provided assistance in all aspects of the store development. When the franchisee is ready to hire staff, our in house franchise team provides applicable candidates that have been vetted for proper skill set and persona. Each new employee is required to travel to our farm right outside of Asheville, NC to spend a few days on the farm and in our corporate stores. This provides new employees to obtain a full understanding of “what we do and how we do it.”
Your most difficult moment at the Franchise Business?
Determining what markets to prioritize and how to structure and implement stores for the best brand exposure.
Define your Franchise Model:
A. Training and Support Model?
Digital and at our corporate stores.
B. What is the Fee Structure?
30,000 franchise fee
C. Territory Definition?
Franchisee’s are offered a 3 miles territory right during execution of a franchise agreement.
D. Day in the life of a Franchisee?
Franchisee’s are encouraged to check in on their stores on a daily basis. We advise the franchisee that the more involved and hands on that they are with the business, the more likely they are to increase sales and to become more aware of what their customers want and need, in order to increase the per person average sale.
What does Your Franchisee Do in the Business Every Day?
The Franchisee plays different roles depending on the location and structure of the employees
Who is the Ideal Franchise Candidate?
The ideal candidate must have access to 100K liquid capital. Clean criminal background. Sales or retail experience. Patience, passion, and eternal motivation. Our business model is very rewarding but it requires hard work, determination, and a level headed approach.
Success Stories and Failures with Franchisees?
As a start-up business in a new industry there are many hurdles to overcome that are extremely rewarding both monetarily and psychologically.
What Goals Do You Have for the Franchise Model in the Future?
Expand to all 50 states allowing franchisees to implement multiple stores in specified and contracted territories.
Learn more about the brand: http://frannysfarmacyfranchise.com/